Text messaging has been around for a long time – the concept dates back to 1984, and the first text was sent in 1992. Texting use is now at an all-time high in the United States, across all ages and income levels. Even with smartphone ownership rising, texting remains dominant.
Businesses have taken notice, using text messaging for everything from flight status updates to real estate. These companies take advantage of texting’s longevity and ubiquity to reach people across all age groups and demographics.
Meanwhile, citizens feel increasingly disconnected from their government, while civic institutions and nonprofits struggle to reach the people they serve.
How can we be both so connected, yet disconnected at the same time? It’s time for those in community engagement to learn what marketers figured out years ago: text messaging is a widespread technology with unprecedented reach.