Located along the Cache La Poudre River and bordering the Rocky Mountain foothills, Fort Collins, Colorado boasts beautiful sights and surroundings, and is a hotspot for bicyclists. The League of American Bicyclists even named it a Platinum-level Bicycle Friendly Community — one of four in the United States. Yet Fort Collins struggled with the same tension as many cities: how to provide public transit access that worked for both bikes and pedestrians?
After the launch of their rapid bus service MAX this past year, Transfort decided to start a public conversation to learn more about their ridership’s views on bikes and transit, spread awareness of how Transfort accommodates bikes, and identify new ideas for dealing with bikes in the transit system. They set up an online discussion board and scheduled a public meeting, but knew that these would not reach most riders.
The ideal survey would be completable onboard a short bus ride, yet allow for targeted follow-ups with people who wanted to participate further. With many riders already passing the travel time on their phones, text messaging was an ideal solution. Transfort partnered with Textizen and launched a cascading outreach campaign.