This post is Part 2 in our series about improving your outreach techniques to drive more responses to your campaigns and make the greatest impact possible. In Part 1, we examined outreach material design, and how visual layout can increase the effectiveness of your posters. In this post, we’re going to give four tips for getting the public talking—and texting—about your campaign.
Tip #1: Understand Placement Fundamentals
Before you start to dream up creative and out-of-the-box approaches to outreach, it’s important to consider the two fundamentals: visibility and attention.
Needless to say, your materials need to be where people will see them! For posters, consider high-traffic areas like coffee shops, transit stops, or onboard trains or buses. For smaller flyers, consider car windshields, elevators, or bike racks—just be sure to get the appropriate permission, of course.
Visibility alone will not ensure success—every bit as important is whether people who see it will take the time to engage. For advertisers, 1000 people taking a passing glance at an ad may be a success, but if you want people to take specific action, 100 close examinations is worth more than 1000 glances. A coffee shop window may be a great place for your posters, but not if it’s inside a busy train station where many people are rushing to their next destination.
Now that you’ve got the fundamentals, read on for 3 more tips on creative outreach techniques.