The mission of the Philadelphia Mayor’s Office of Education PhillyGoes2College initiative sounds simple enough: increase college attendance by ensuring all college-seeking Philadelphians have access to the information they need. However, finding communication methods that reach youth is a serious challenge for many organizations.
For their new outreach initiative, the Mayor’s Office was determined to construct a system that would truly engage their audience. The program, called Connect2College is a set of 3 coordinated services designed to reach youth wherever they are, and help Philly-area students in their college search and application process.
“We believe these three coordinated interventions — labs, an online tool and a texting app, offer unprecedented and holistic services, which will encourage more Philadelphia residents to attend and complete college.”
— Leana Cabral, Director, PhillyGoes2College
A key component of the program is the Connect2College interactive text message service, powered by Textizen. Using the service is simple: students text in anytime and answer a series of questions about their college-related needs. Through the course of the conversation, students are automatically directed to relevant resources, such as loan information or steps to getting a GED.