Each year, the nonprofit Philadelphia Eagles Youth Partnership holds a “Give Kids Sight Day” event, providing free eye exams and glasses to more than 1,000 children in need. The event provides services regardless of insurance or citizenship, and has been a boon to thousands of kids in Philadelphia who are uninsured or whose parents can’t afford to replace lost or broken glasses.
The community’s reaction to Give Kids Sight Day has been overwhelming each time, but the event organizers had no way to truly measure the impact of their efforts. Since the glasses are mailed to schools for distribution, there was no way to confirm that children received them, or to gather data on the effect they had on kids’ lives.
This past summer, Give Kids Sight Day organizers realized they could solve this problem using accessible technology. They needed a way to reach out to families across all income levels, without requiring smartphones or home Internet access. Textizen’s ability to reach almost everyone (90% of U.S. adults have texting capabilities) made it a clear fit for the project, so we got to work measuring outcomes.