A major suburban county in the Atlanta metro region, Gwinnett County boasts a population of around 900,000 people, spread out over a vast area. As is typical in the suburban United States, cars are the dominant form of transportation in Gwinnett, and other options for getting around are limited. Long commutes and heavy traffic are a daily standard for some residents, leaving many wishing for alternatives.
In summer of 2015, the Gwinnett Village and Gwinnett Place Community Improvement Districts (CIDs) collaborated with area leaders to host a widespread dialogue on the future of transportation in the region, titled “The Great Exchange on Transportation.” They enlisted the help of design/strategy collaborative Aha! Strategy to design a massive outreach campaign, with a Textizen survey at its center.
Somewhat unusually, the effort was not designed to inform a specific project or proposal, but to get the entire community to paint a vision of the future of Gwinnett County. It was one of the most ambitious outreach efforts the region has seen, and resulted in tens of thousands of conversations, 1,400 web survey responses, and over 2,700 text survey responses in one week.
“The Great Exchange was a non-agenda driven initiative to get people to take a step back, provide broad feedback, and build the framework for a future transportation plan. We used this as an opportunity to let the people be aspirational, and it exceeded all of our expectations.”
Executive Director, Gwinnett Village CID