With a growing population including many young families, the demand for aquatic and recreation centers is high in Kirkland, Washington. In August 2013, Kirkland announced that city’s only public indoor pool would be shut down in 2017. The announcement sparked a public outcry, and the Department of Parks and Community Services began to draw up plans for a state-of-the-art Aquatics, Recreation and Community Center (ARC). As public debate continued, Kirkland still needed hard data about the support of the plan, and particularly where the plan’s supporters and detractors were located.
To gather the broad, quantitative data they needed, Kirkland Parks and Community Services Director Jennifer Schroder launched a Textizen survey for public input. In February 2015, Kirkland Parks sent out a community-wide mailer about the proposed ARC, with a Textizen prompt asking whether the project was a good idea. In total, 1,195 community members provided input by text.
“You can’t rely on everyone just reading the local newspaper or subscribing to a listserv for city news…. Asking a question gives us an idea of who’s reading what we’re sending out. I’ve been very pleased with the results.”
-Jennifer Schroder, Director of Parks and Community Services